More than three-quarters of British workers aged 18 to 24 say company perks are crucial to their job satisfaction, according to a survey released last week by Perkbox, a company that sells employee gifts.

Amazon gift cards, for example, are the physical representation of a caring, sharing employer, said Saurav Chopra, co-founder of Perkbox.

Skyscanner, an Edinburgh-based flight comparison site, gives employees discounts at local sandwich shops and hairdressers. Airbnb provides employees with US$2000 ($2790) a year, for spending on properties on the home-sharing site anywhere in the world.

“Millennials see this as something employers should do as standard, whereas older employees see it as a bonus,” Chopra said.

Only about half of baby boomers in the UK tied their job satisfaction to the goodies, the survey found.

Genie Powers, 32, of Manchester, weighed her options carefully before taking a job offer from online car marketplace Auto Trader Group. She was impressed with the small things, like a programme to pay for parking, an employee wine club and company-funded private health insurance.

“Not every employer does this,” she said. “There’s something about the offers that attracted me to Auto Trader in the first place.”

While enticing new employees is key, the primary goal of Auto Trader’s employee benefits scheme is to keep employees from jumping ship, said Christos Tsaprounis, the company’s head of human resources.

In an increasingly competitive working world, buying your employee’s loyalty could be a wise investment.

Fully a quarter of millennials expect to have six or more employers in their lifetime, according to a PwC survey. And nearly half of millennial workers told a Deloitte survey that they want to switch jobs in the next two years.

Figuring out how best to acknowledge an employee’s contribution is difficult, said Charles Cotton, performance and reward adviser at the Chartered Institute of Personnel and Development. But he warned that employers should be careful: one-size-fits-all rewards won’t work.

“If money is tight, it can take the form of a simple thank you or a couple of extra paid days leave,” he said.

Overall, 69 per cent of workers tie their satisfaction at work to the perks and benefits their employers offer, according to the Perkbox survey of 1000 British workers.

The survey also suggests that businesses that aren’t dishing out freebies to workers should probably rethink their strategy: more than a quarter of employees said not being rewarded for good work made them resent their employers, the survey found.

Source: The New Zealand Herald


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