Fans are doing a double take at the rapper’s latest social media post, which shows him looking near-unrecognisable thanks to just a few simple changes to his image.

In a new photo with fellow rapper Kendrick Lamar and producer Dr Dre, the 44-year-old’s bleached-blond crop is gone, replaced with a darker shade. And that eternally boyish face – the one that’s beamed out cheekily from album covers and music videos for two decades now – is now covered in thick dark stubble.

What a difference a beard can make:

Just a couple of guys from Compton and one from Detroit. With a beard. #thedefiantones

A post shared by Marshall Mathers (@eminem) on

Fans have taken to social media to remark upon Slim Shady’s new look. The verdict: They’re a little freaked out.

Eminem’s sometime rap group D12 even got into the fun, tweeting a mocked-up cover of a new single from the rapper, Mocking Beard:

The rapper’s daughter Hailie has also garnered attention lately for her new look.

She was often referred to in the Grammy-winner’s lyrics and was the subject of his tracks including Mockingbird and Hailie’s Song.

She’s now 21 years old, attends Michigan State University, has a boyfriend, and is developing a seriously enviable Instagram following.

Hailie Jade Scott Mathers – who is known on Instagram as “Hailie Scott” – has more than 595,000 followers, posting fashion shots and selfies.

Source: NZ Herald

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