Sector Profiles

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It wasn’t until Rachel Peddie saw first-hand how much her grandmother benefitted from a hearing aid that she decided to pursue audiology.

Animal attraction

Erika Smith works as a senior veterinary nurse at an after-hours emergency practice in Te Awamutu. However, she wasn’t always certain she would end up vet nursing. As a little girl, she’d dreamed of being a vet, but talked herself out of it, believing she “wasn’t smart enough”.
New Zealand’s isolated West Coast in the South Island might not have much in common with Alabama, USA, in the 1950s, yet Westport girl Lucinda Knapp has always drawn inspiration from Rosa Parks, the famous civil rights activist who refused to give up her seat for a white passenger on a segregated bus.
The country’s bright young sparks are being invited to enter their best idea for their share of $10,000 in prizes.
What started out as a hobby turned into a business for Ariana Yearly from Christchurch. The 37-year-old has made scented soy candles for herself for a number of years because she loves to burn them every night.
When Michelle Williams was 12 she had to choose between racing cars and cheerleading. She chose the latter and has not looked back, turning her childhood love into a career that has seen her win international titles. Now, she heIps others do the same.
It’s comments like this – from a happy client recently – that make Jason Whitelaw, co-owner of Beyond Fitness in Tauranga, certain that he’s in the right business.

On the tools

Palmy boy Callum Bryson has obviously found his true calling in the construction industry. The 25-year-old was recently crowned the winner of the Registered Master Builders Carters Apprentice of the Year 2016.

A positive role

Nick Talaepa says contributing something positive to another person’s life makes it all count

Living to dance

A day in the life of a professional ballet dancer